Friday 30 October 2026

Sports · Australia · 13 d ago

Sydney Sweeney's nude Novig ad sparks backlash and response

Photo: The New York Times

The short version

Summary by teebeenews AI from 14 of 20 articles · written 4:09 pm ET

  • Sydney Sweeney starred in a topless ad for the sports betting app Novig, sparking backlash.
  • Multiple MLB players, including Alex Call and Dale Hunter, criticized the ad as 'soft porn'.
  • Powerade responded with a commercial that appeared to mock Sweeney's ad.
  • Sweeney changed her appearance with a dark brown wig amid public scrutiny.
  • Sweeney defended her ad, saying she was flattered by the attention and did not apologize.

What we don’t know yet

  • What specific actions, if any, MLB or networks will take regarding the ad's broadcast.
  • Whether Powerade's response was officially sanctioned or a fan-driven campaign.
  • The full extent of the backlash from female athletes beyond the reported comments.

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Coverage compared

How outlets across the spectrum headlined this story

Left · 1

Centre · 0

No centre-rated outlet has covered this yet.

Right · 6

How coverage grew

  1. First reported by New York Post Topless Sydney Sweeney drops new NSFW ad for prediction market Novig

  2. Fox News Sydney Sweeney doubles down with topless sports betting ad weeks after backlash: ‘I’m flattered’

  3. The Spectator Australia Sydney Sweeney and the joy of being Jewish

  4. The Daily Wire Sydney Sweeney Gives The Left Even More To Cry About With New Risqué Ad

  5. +3 more outlets by Fri 8:45 pm ET

All 20 articles